CONTEST
DEADLINE
31st March 2025
Winners of IBDF Promo Video Challenge
The Indian Broadcasting and Digital Foundation (IBDF), in collaboration with the Ministry of Information and Broadcasting (MIB), announced the winners of the IBDF WAVES Promo Video Challenge at the World Audio Visual and Entertainment Summit (WAVES) 2025. The challenge was conceived as a unique platform to discover powerful and inspiring audiovisual content that captures the spirit and vision of WAVES 2025.
The winners were felicitated during WAVES 2025, a flagship initiative of the Government of India, held from 1–4 May 2025 at the Jio World Convention Centre, Mumbai. Renowned actor Shri Anupam Kher along with the Minister of State for Information & Broadcasting, Shri L. Murugan presented the awards to the Winners of the Promo Video Challenge.
The challenge, part of the broader promotional campaign for WAVES 2025, invited entries from creatives across India to submit short video promos that celebrate India’s dynamic media and entertainment landscape. Inaugurated by Hon’ble Prime Minister Shri Narendra Modi, WAVES 2025 is India’s first-of-its-kind summit spotlighting the global potential of its audio-visual, film, broadcasting, and digital media sectors — a true celebration of tradition, creativity, culture, and talent from the land of a billion stories.
Selected from a large pool of high-quality entries, the three winners distinguished themselves through a rare blend of originality, technical excellence, and thematic depth that resonated with the core spirit of WAVES 2025. Vinay Prakash Asopa’s narrative – driven concept elegantly interwove themes of creativity, diversity, and ambition; Neerja Mahajan’s promo stood out for its editorial sharpness and visual storytelling; while Rajveer Sapru’s high-energy cinematic piece fused nostalgia with a forward-looking vision of India’s M&E sector. Each entry reflected professional finesse in editing, design, and scripting, while powerfully aligning with WAVES’ goal of showcasing India as a global creative powerhouse. Beyond promoting an event, these videos emotionally and intellectually engaged viewers, transforming into compelling calls to action for India’s creative future.
The winners were felicitated during WAVES 2025, a flagship initiative of the Government of India, held from 1–4 May 2025 at the Jio World Convention Centre, Mumbai. Renowned actor Shri Anupam Kher along with the Minister of State for Information & Broadcasting, Shri L. Murugan presented the awards to the Winners of the Promo Video Challenge.
The enthusiastic response to this challenge is truly heartening. It reflects the depth and diversity of creative talent eager to contribute to India's M&E journey. We thank the Ministry for their constant guidance and extend our heartfelt congratulations to the winners. We would also like to acknowledge and appreciate the many participants whose entries, while not among the final winners, showcased remarkable effort, originality, and passion. Their work is a testament to the vibrant and evolving spirit of India's creative community
Mr. Kevin Vaz 
Rajveer Iqbal Sapru
With 25 years in media, including 13 at Zee Entertainment as Senior Manager – On Air Promotion, Rajveer excels in crafting dynamic promos for shows and films. His expertise in storytelling and direction brings a unique flair to promotional campaigns
Vinay Prakash Asopa
Vinay Prakash Asopa, Creative Manager at the India Today Group, represents the Promo Team within the marketing division. With over 12 years of experience, Vinay along with the team of video editors, creative producers, and motion graphics artists has been instrumental in creating impactful promotional content for India’s leading news channels, India Today TV and AajTak. This project is a result of their collective vision, storytelling, and execution
Neerja Mahajan
A seasoned branding and video content expert, Neerja is the Founder & CEO of Art Hill Imprints. With over 25 years of experience, she specializes in creating powerful brand narratives for leading corporates and global clients
About WAVES
The Ministry of Information & Broadcasting (MIB), Government of India, will be hosting the World Audio Visual & Entertainment Summit (WAVES) in April 2025 at New Delhi. This would be a landmark event which is expected to shape the future of India’s media and entertainment sectors ... read more
To build anticipation for WAVES, the Hon'ble I&B Minister, Shri Ashwini Vaishnav, has launched the 'Create In India Challenge Season-1', inviting various industry associations and stakeholders to host 25 different challenges. These challenges will provide a platform for creative professionals across the country to showcase their talent, with a focus on original storytelling, technological advancements, and new media formats.
UNLEASH YOUR VISION
We invite you to bring your unique perspective and expertise to craft compelling narratives and cutting-edge videos that resonate with audiences on a profound level. Whether you’re a visionary director, a creative advertiser, or a pioneering broadcaster, this is your chance to make an impact and lead the charge in transforming how to connect and communicate through media.
Your creativity is the key to unlocking the next wave of innovative media experiences—let’s make it happen!
Format/Duration
Create 3 Videos versions
- 1 Minutes
- 30 Seconds
- 15 Seconds
broadcast-quality AVs in format MP4, MOV, WMV or AVI. File size should not exceed 50 MB.
Theme
Submissions must promote WAVES event with the overall objectives & theme of the event -
"Come, Sail With Us" World Audio Visual & Entertainment Summit (WAVES) 2025, India.
For more information, click here
Technical Requirement
Ensure high-definition/broadcast quality audio and visual components. Poor-quality submissions will be disqualified.
Branding Elements
Participants must include WAVES event branding material in their AV promo, such materials is available to download from the competition website
Please review all submission requirements carefully.
AWARDS
1st Prize
₹ 1,00,000Cash reward for the creator of the winning AV Promo at the WAVES event
2nd & 3rd Prize Winners
₹ 75,000
Cash Reward
₹ 50,000
Cash Reward
All-expenses-paid trip to the WAVES event for the creators of the top 3 AV Promos
CONTEST JUDGING
Judges will consider
- Originality of the concept, innovative approach, and creative execution
- How well the AV presentation reflects the theme & objectives of WAVES event.
- Quality of audio, visual elements, and overall production value
- Effectiveness of the narrative, clarity of message, and engagement level
- Appropriate and effective use of WAVES event branding materials
WAVES 2025 represents a bold vision to project India’s media and entertainment sector onto the global stage. The Promo Video Challenge has sparked incredible creative responses and amplified our core message of innovation, inclusion, and imagination. We congratulate all winners and thank every participant
Shri Sanjay Jaju Secretary, Ministry of Information & Broadcasting